Selina’s sideline brand “Wishful Eat” announced its closure. (Picture/reproduced from Ren Jiaxuan Selina’s Facebook)
Artist Selina (Yen Jiaxuan) has been in the industry for many years, spanning the fields of singer, drama and hosting. She also founded the sideline brand “Willful Eat”. She also gave birth to her son “Little Cashew” in September this year, and she is proud of her family and career. Unexpectedly, the sideline brand announced the closure of its stall when it was about to celebrate its third anniversary, which shocked a large number of fans.
“Wishful Eat” announced on its Facebook page that the team discussed plans for next year, taking into account the market environment and difficulties experienced. After several communications and careful evaluations, it was decided to officially end on January 21 next year, and the official website will also stop sales. , admitted that it was really hard to make this decision, but it was not about saying goodbye, but running towards another better choice.
“Eat Yourself” announced on the Facebook page. (Picture/reproduced from Ren Jiaxuan Selina’s Facebook)
“Wishful Eat” pointed out that the brand has been well received by fans since its launch, with both sales and reputation. However, the COVID-19 epidemic has affected the general economic environment and the market will enter inflation in 2023. With the increase in raw material prices and the increase in OEM production costs, Advertising bidding is becoming more and more fierce, and it is almost impossible to strike a balance between the cost and the food price acceptable to the market for its own products. Even if it continues to try to develop new products and negotiate various joint activities, the brand’s business model is still unable to withstand the accumulated operations every month. cost.
“Wishful Eat” would like to thank all the manufacturers we have cooperated with for their dedication to each project. We are also especially grateful to the nearly 2,000 Wishful Ambassadors for their feedback on the products and the brand, and for growing together along the way. Don’t worry, the brand’s follow-up plans are confirmed. The meeting announced, “The end of today is a new beginning, and we will continue to work hard towards our dreams. Maybe one day we will meet you with a new attitude, and we look forward to seeing you again one day.”
