The first cell phones were marketed in France in the 1990s, but it was the launch of the iPhone in 2007 that really changed our habits and transformed our daily lives. Mobile uses have thus irremediably changed the way we communicate, obtain information, travel, consume, work, etc.
The mobile revolution also applies to marketing practices: companies that do not adapt to this revolution lose many opportunities for growth and development. These changes in consumers’ daily lives are making traditional marketing approaches obsolete.and force advertisers to rethink their offers, content, services, messages, etc. to better meet the needs and expectations of consumers.
What are mobile uses?
Mobile uses refer to the use of dedicated terminals (e.g. smartphones, tablets, etc.) to access the internet using mobile applications.
The advent of smartphones has had a major impact on the daily lives of billions of people and enabled the emergence of new dominant economic players: platforms (e.g. Uber, Deliveroo, etc.). This reconfiguration of market dynamics pushes brands and distributors to rethink their digital ecosystem to better adapt to new consumer behaviors.
Mobile marketing practices are now perfectly assimilated by advertisers (geographic targeting, personalized ephemeral offers, micro-content, etc.) who are already looking for new growth levers, the “Next big thing”.
Reference articles on mobile uses
A selection of articles published on my blog that talk about mobile uses:
Examples of interventions on mobile uses
A list of potential hooks to address the subject of mobile uses in conferences or training:
- Uses and challenges of the mobile revolution
- Of the progressive web apps to super apps
- Strategic approach to designing a mobile ecosystem
- The impact of the smartphone on consumer needs and expectations
- …
Examples of services for mobile uses
Missions related to mobile uses that I have carried out for my clients:
- Overview of mobile uses and innovations
- Discovery and handling of PWA et super apps
- Audit and recommendations for development on the mobile ecosystem
- Defining a mobile strategy
- …
Replay of conferences and webinars on mobile uses
“Progressive Web apps, the key to your mobile ecosystem” during the 2017 Cap Com Net:
“Internet Mobile” at the Valais Communication Club in 2015:
What about your mobile strategy?
If you have questions about the impact of mobile uses, the presence of your brand on mobile devices or the relevance of your content and services in a mobile situation, do not hesitate to contact me.
2023-12-27 16:21:14
#Mobile
