The fortune of the duo (respectively 48 and 49 years old), estimated at more than 370 million euros, continues to grow thanks to the sale of products in their name (clothing, shoes, perfumes, watches, glasses, health products). care for men…). The ex-Manchester United star and the pop star capitalized on their fame and combined their respective celebrities, turning them over the years into a vast business empire, and turned their relationship into a global brand.
The couple also understood the importance of exploiting their family image to boost their brands. The Beckham family does not hesitate to share details about their private life with the press and to publish photos with their four children on social networks, captivating their millions of followers. Fashion icon, David Beckham has become one of the most influential and highest paid stars on Instagram, with 86 million subscribers. After almost thirty years of career, the ex-Spice Girl and the ex-football champion are still in the spotlight and the Beckham empire still has many good years ahead of it.
How did they turn their name into a brand? How did they achieve such celebrity status? How did their relationship survive a kidnapping attempt and a nanny scandal? Laura Beyne tells you everything in “Plug People”!
This article appeared in Le Télépro on 12/21/2023
2023-12-23 01:39:27
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