Globo has made a lot of progress and is close to closing the purchase of Libra rights for a period of between three and five years. The value will be around R$1.3 billion, plus pay-per-view variables.
After an initial conversation, Liga Forte Futebol and Globo entered into price negotiations. The group made a request for between R$1.4 billion and R$1.5 billion for their rights. It makes sense according to your thesis that it has between 50% and 60% of the value of the Brazilian.
Globo did not provide a response. The talks were to progress further in January 2024.
The broadcaster is interested in combining Liga Forte Futebol games with Libra, which must be closed. With a more complete package, Globo could go beyond the exploration of four games that is allowed by Libra, with two games on Open TV and two on Closed TV.
The point is that, in the conversation with LFF, the fact that the broadcaster is already close to agreeing a large disbursement for Libra has weight – the values are already close to being formalized in documents. In other words, the broadcaster would have to commit to two large checks per year.
Furthermore, the evaluation of one game package interferes with the other. There is a context within negotiation. On one side, there are more teams (11), but on the other side there are the clubs with the biggest fans in the country, with greater audience attraction and ppv subscribers.
2023-12-22 12:00:00
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