The bet on esports continues despite the paused eAllsvenskan – Malmö FF Menu Menu Show search form Hide search form
Malmö FF’s esports team has had a successful year behind it. When the eAllsvenskan is now paused, our investment continues with new ways forward.
After the fifth season of eAllsvenskan, Malmö FF is the reigning Swedish champion. When we have now been informed that the eAllsvenskan will not take place in 2024, we note that it is as unexpected as it is sad news. We hope that Swedish Elite Soccer now puts full focus on having eAllsvenskan back to FC25 and in the meantime our esports investment takes other paths forward.
That the eAllsvenskan is paused does not affect the regular business to any significant extent. We will continue to work with our two main tracks, which are to educate children and young people in healthy gambling and to increase the number of girls within FC24.
This work is done by continuing to collaborate with additional schools and football associations in our digital education platform that combines lectures on nutrition, sleep, ergonomics and physical training sessions with training in FC24. More about these collaborations will be presented after the turn of the year.
In addition to this, Malmö FF has started a collaboration with Malmö City’s leisure parks to increase the number of girls within FC 24. We have also increased the number of exclusive girls’ tournaments during the eScane Cup from two to four.
In parallel, we continue to work with the eSkane Cup and explore new ways forward for eFootball in Malmö FF.
The last few years have shown that eFootball is an important part of our association’s work to continue to be relevant to children and young people, as well as to educate them in healthy gambling and to make them interested in Malmö FF at an early age.
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2023-12-20 14:19:56
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