The Advent Calendar Madness: From Traditional to Trendy Christmas Consumption

This year, the sound of bells and carols is added to the sound of breaking the boxes of advent calendars for Christmas. This tradition of religious origin has become a new way of consumption for the holidays that companies They have not hesitated to take advantage. Because, what began in 19th century Germany when children lit an Advent candle every day, has now become a madness of calendars with gifts of all kinds inside. Gone are the 24 chocolate bars that made waiting for Santa Claus more enjoyable for the little ones, because now customers can find from Ambar beers, to makeup products, or even sex toys.

Prices vary depending on products and brands, which means an expense that varies between 5 euros, 120 euros, or even more than 700 euros like the Swarovski advent, which includes 24 jewels inside. A trend that not only encompasses humans, but also the world of these Christmas gifts Now pets can also enjoy it.

Sonia Alcaya, owner of the Genevieve Lethu store in Zaragoza, on Mariano Lagasca street, accounts for this commercial boom. “Us we have always sold a phone calendara, in which clients can put the gifts they prefer,” he mentions. Although two years ago that idea became something new because “We realized that it was something that customers were interested in and that it sold very well,” Explain. For this reason, “since then we sell, in addition to the traditional fabric one, one that is inspired by the story of the Nutcracker and contains surprises such as little jars of honey or even a spoon that when dipped in milk makes chocolate in your cup,” Alcaya points out.

“The interest in surprise” is, according to Alcaya, the success of this type of Christmas traditions. “People like to have no idea what they are going to find in each little box on the calendar,” he points out.

Other stores, such as that of the Real Zaragoza football club, have chosen to join this trend, but in another format. “We observed what some clubs were making offers for the Christmas calendar, so we joined the initiative too,” explains the marketing director of the Zaragoza team, Carlos Araiz, to this newspaper.

Thus, Until the 24th, team fans will be eligible for discounts on some club clothing or objects.in addition to exclusive advantages available on the web.

Now, those who have the calendar have to enjoy their last days of surprise, while those who have not joined the advent trend will have to wait until next year to be able to live the advent experience.

2023-12-20 05:27:26
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