Strategic marketing
Strategic marketing is an aspect of marketing whose methodology is part of the strategy, which focuses on the analysis of the consumer, the company and the environment to create a value proposition that differentiates brands and is a source of medium and long-term benefits. The marketing strategy emanates from the company’s mission, responds to corporate objectives and must be perfectly aligned with the rest of the departments. That is, marketing efforts will be aligned with sales, logistics and human resources because they all pursue a common goal. common goal. The strategy marks a path that the entire organization follows, it talks about the future we want to reach, the obstacles we are going to encounter and how to avoid them. Therefore, we must draw a path with rest areas, a flexible path in which there will be a little bit of everything and, although we all want it, it will not be a flat and straight line.
What is the purpose of strategic marketing?
The purpose of strategic marketing is to analyze the market with the aim of detecting opportunities so that businesses can grow profitably. They always focus on creating value for customers, addressing their needs to stand out from other brands. Strategic marketing is the first phase of a marketing plan.
Phases of a marketing plan:
● Strategic marketing.● Operational marketing.● Application.● Control: analysis of results and starting over. This type of marketing sets the plan to achieve your business objectives.
2023-12-16 23:03:49
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