Dakara Indonesia: Ethnic Fashion Brand Benefits from Buy Local 12.12 Campaign

Similar to Rabbit Hole, ethnic fashion brand Dakara Indonesia has also benefited from the Buy Local 12.12 campaign.

“By participating in the 12.12 program, it really helps us sellers in making sales.” said Ayu, owner of Dakara.

“However, the challenge is that currently many new sellers have emerged who are participating in enlivening online sales. This is our challenge to continue to innovate the products we sell. “Apart from product innovation, we also have to continue to develop skills from the sales & marketing side,” explained Ayu.

Dakara Indonesia, which was founded in 2017, focuses on ethnic fashion, especially using woven basic materials. Dakara’s goal is to invite more Indonesians to love their culture through fashion. Apart from that, Dakara also contributes to society by empowering housewives to produce Dakara products.

“We also hope that in the future Tokopedia and Tiktok will continue to support the local work of the nation’s children with various programs, both sales activation and training, that can improve the skills of sellers,” said Ayu.

2023-12-16 09:15:52
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