Broadcasting Zeeland
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Broadcasting Zeeland
NOS Nieuws•gisteren, 22:52
The Dutch fashion company Omoda is taking steps against the Chinese car manufacturer Chery. It will launch three car brands on the Dutch market in April 2024, including Omoda. The Zeeland family business is not happy with this and has therefore started a so-called opposition procedure. This allows brands to object to the registration of new brands.
“We have invested a lot in our brand awareness in the Benelux for twenty to twenty-five years,” says CEO Jan Baan. Broadcasting Zeeland. “Our exclusive brand name is very important to us.” According to him, the introduction of the Omoda car brand is already having a negative impact on his company.
This is how people end up on the fashion company’s website and leave very quickly. “Apparently they are looking for information about that car. It can also happen the other way around. Our potential customers end up with the car. We don’t want that.”
Chery says that a second brand name Omoda on the Dutch market will not cause legal problems, because it concerns two different industries. According to a spokesperson for the fashion company, there was contact about the use and definition of the brand name some time ago.
But Omoda’s last contact requests to Chery went unanswered. “That is why Omoda has filed an opposition in order to protect the brand name,” the spokesperson said.
Other product category
The fashion company Omoda has been selling shoes since also clothing for a number of years. It has more than thirty stores in the Netherlands and a branch in Antwerp. The brand also focuses on online sales of clothing in countries such as France, Germany and Austria.
The Omoda car brand is sold in more than ten countries and also has plans to expand to New Zealand and Brazil. It profiles itself not as a budget brand, but focuses on “a new generation of young people with a middle or high income”. The car brand already exists in Mexico, Australia and Malaysia, among others.
According to trademark lawyer Radboud Ribbert, it will be difficult for the Zeeland company to be right. “If you are in the same product category, this can be a problem. But that is not the case here.”
2023-12-13 21:52:56
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