Madrid, December 12, 2023. This year, Yes It has the purpose of making Christmas an even more supportive date. Faithful to its commitment to being closer to people every day, it has just launched a special edition of its Roscones in collaboration with the Juegaterapia Foundation, of which it will donate part of the sales to help build play spaces in hospitals. With this initiative, the company hopes to donate around €100,000 so that children’s stays in hospitals are full of magic and more bearable.
Under the motto ‘Playing chemo flies by’, Dia will help Juegaterapia turn hospital rooftops into gardens, isolation rooms into Lunar Stations, and hallways into fun race tracks, thanks to her Kiciklos. The objective is to transform the places where the hours pass slowly to fill them with excitement and ‘hospitajoy’.
The imagination of children has no limits and this project aims to illuminate hospital rooms so that the little ones can tear down those walls and discover new worlds.
Collect all the “Baby Pelones” for a good cause
This sweet solidarity hides inside a mini figurine of Baby Pelón. Up to 8 different figurines that can be collected from this endearing version of the Juegaterapia Foundation’s most famous toy.
Additionally, inside each box there is more information about the work and solidarity projects carried out by the foundation and of which you can be a part. A link that serves to spread the essential mission of bringing a smile to boys and girls suffering from cancer. Thanks to the purchase of these special roscones you contribute to the construction of these leisure areas and, more importantly, the smile of the little ones.
Dia’s roscones: a new recipe of the highest quality
For their part, Dia’s roscones have been reformulated and have a new recipe available in different varieties – without filling or filled with cream, cream or truffle flavour. All of them are made with butter, and in 400 gr. formats, for those without filling, and 550 gr. in the fillings.
In addition, the company has for another year the range of premium roscones, made with 100% cream of the highest quality. The premium roscón is available in three varieties: “Capricho”, covered in chocolate and in a 500 gr. format; the traditional 550 gr. and a new format of 875 gr. with double layer of cream.
This Christmas, all together we can turn hospitals into magical places. Because joy also heals. The new Roscón de Reyes Dia is not like any other. With it, you will not only be able to enjoy a new and careful flavor and get a mini Baby Pelón, but you will also do your bit to improve the lives of boys and girls suffering from cancer.
2023-12-12 10:56:07
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