Social media for every company!

Ismaning (ots) – Small and medium-sized companies have long recognized the potential of social networks – but many of them still find it difficult to use the new possibilities efficiently. Leon and Frough Hamid are the managing directors of FLH Media Digital and are committed to making medium-sized businesses visible online.

The team led by the two brothers acts as an external marketing department for companies in the craft, trade and service sectors. At this point, Leon and Frough Hamid explain why Facebook and Co. are indispensable for recruiting skilled workers today and how they support their customers in this.

Digitalization continues to advance: everyday life without a smartphone is hardly conceivable for most people. In this context, social media also holds a dominant position and takes up a large part of many people’s free time. This makes it all the more important for companies to be present on these media. Because if you can’t be found online, you’ll get lost in the mass of competitors. “We actually notice again and again that medium-sized companies are open to social networks. But they don’t have the time to seriously deal with the topic – and at the same time they lack the necessary know-how,” explains Leon Hamid, the managing directors of FLH Media Digital. “Of course they could hire an agency – but in addition to time and knowledge, they are also concerned with the budget.”

“However, social media has become an equalizer, so it’s not about the money, but about the right approach,” adds his brother and business partner Frough Hamid. “This is exactly where the great opportunity lies for small and medium-sized companies.” Leon and Frough Hamid originally come from the trades themselves and know the conditions under which they work there from their own experience. Today they make the marketing expertise they have gained over 20 years of practice available to medium-sized businesses. FLH Media Digital’s 50-person team manages its customers’ social media accounts and creates campaigns to attract orders and specialists. In order to make the search for personnel go smoothly, the experts have developed the FLH SpecialistFinder, which manages the process effectively and cost-effectively. More than 3,500 companies rely on Leon and Frough Hamid’s social media strategies.

The effectiveness of social media: giving applicants an authentic insight

In Germany alone, 38 million people use social networks, making them the linchpin of communication. That’s exactly why numerous companies now rely on Facebook and Instagram to place their offers, present new products or simply talk to their customers. What works on the customer side can also be used to attract skilled workers. However, there are a few things to keep in mind: Social networks are particularly effective at attracting employees who are not actively looking for a job. So you are in a permanent position, but are generally ready to change if a suitable offer comes along. The campaign reaches them in their free time, which means there is competition for attention. “It has to be about addressing potential candidates on an emotional level and convincing them about your company,” emphasizes Leon Hamid.

Social media offers excellent opportunities to put your company in the right light. For example, authentic images and video material can be used to give potential applicants a first impression of everyday work and collegial interaction. “It is also essential in this context to identify your own values ​​and advantages and to communicate them openly to the outside world,” says Frough Hamid. “After all, even the best conditions are of no use if no one knows about them.”

With FLH Media Digital for a presence on social media

Despite the effectiveness of social media, many companies find it difficult to take advantage of it because they simply lack the necessary know-how. In this case, it is advisable to seek external support in the form of experienced experts such as the FLH Media Digital team. “For a reasonable monthly flat rate, our social media team takes over the complete management of customer accounts on Facebook and Instagram,” emphasizes Leon Hamid. In this case, the company’s social media team takes over the creation of graphics, the processing of the photos, the writing of relevant texts and the GDPR check, thus creating convincing posts for its customers that the companies consider to be absolutely relevant in their industry position.

Collaboration is particularly easy using the specially developed FLH app: Here customers have the opportunity to either choose a post from weekly changing inspirations, or to photograph their own products or motifs from the company and send them to the team with just two clicks FLH Media Digital to broadcast. Posts are also approved via the app – a fact that customers really appreciate. “Once released, our customers won’t have to wait long,” says Frough Hamid. “Within just 48 hours, the posts on the customer account on Facebook and Instagram go online.

Recruiting employees via social media

What works for purely informative posts can also be applied to employee recruitment. Customers can easily place orders for personnel recruitment via the app and the FLH Media Digital team takes care of the further steps: The team creates attractive job advertisements, selects the right target group and places the advertisements in the relevant media. This makes it possible to reach a large group of potential candidates. “We then record and carefully pre-qualify applications we receive,” explains Leon Hamid. “In this way, the customer only receives applicants in the app who are actually suitable for the vacant positions and the company – and can easily check them and, if desired, invite them directly to an interview.” The effort on the customer side remains minimal – an advantage that they greatly appreciate.

Do you run a small or medium-sized company and would like to become more visible in order to attract customers and specialists? Contact Leon and Frough Hamid from the now FLH Media Digital and make an appointment for a non-binding introductory conversation!

Press contact:

FLH GmbH

Represented by:

Frough Hamid and Leon Hamid

www.flh-mediadigital.de


E-Mail:

[email protected]

Press contact

Ruben Schäfer

[email protected]

Additional material:

www.presseportal.de


Source: FLH Media Digital