More Complete and Sophisticated Features, Smart Watch Sales Increase 9%

JawaPos.com – Sales of smart watches or smart watch globally, it will increase by 9% in the third quarter of 2023.

Quoted from hardware news on Monday (4/12), this increase was largely driven by companies such as Apple breaking sales records and the strong markets in India and China.

Apple smart watch shipments in the third quarter of 2023 rose 7% from the same period last year. This achievement occurred even though the latest Apple Watch was released later than the previous year.

The success of the second generation SE model played an important role in enhancing Apple’s position as an industry leader smart watch.

As for 2023, there will only be a few updates to the Apple Watch Series 9 and Apple Watch Ultra 2.

In general, market recovery began in the third quarter of 2023 and will continue until the third quarter of this year.

Reporting from Apple Arena, contribution smart wartch significant lies in the Indian market led by Fire Boltt and Huawei’s recovery in China.

Huawei smartwatch shipments surged by 56%. This smartwatch with a high-level operating system experienced a 122% surge, especially in the Chinese market.

“At a time when most of the consumer device market, such as smartphones, is still stagnant, the watch market has recorded good growth for two consecutive quarters,” said Woojin Son, a researcher from Counterpoint.

In contrast, Samsung experienced a decline in global shipments of 19% in the third quarter of 2023 due to the decline in their older smart watch models.

However, the new product was released in August 2023, showing a smaller decrease of 3% compared to the previous version.

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