G-Shock: ‘unbreakable’ watch turns 40; What’s behind success?

From then on, he conquered the world. Four decades later and maintaining the same design basis, segue on the wrists of the most diverse people. According to Casiothe United States and Brazil are two of the largest markets in the G-Shock. There are even clubs for fans.

“In Brazil it became fashionable, something more fashionable, for everyday use. I think that Brazilians have a very keen eye for spotting good products. I love the country,” he said. Ibe to the UOL.

One of the current challenges is to create models that continue to please old fans — now over 40 years old — and that also win over new generations. There are colorful, analogue, digital, round, octagonal (one of the current favorites), feminine options and more.

“G-Shock has always been connected with culture, music, fashion and arts. This way we can reach the most different people around the world, maintaining our unique and original concept. It’s a long history of success”, said Tetsuro Ono, director overview of Casio’s international sales division, during the watch’s 40th anniversary celebrations.

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