Learn by doing and explore the IP development and operation cases of well-known sports brands. MBA from Beijing Sport University visited Manchester United Dream Theater_History_Football_Culture

Manchester United Dream Theater has three floors with a total area of ​​3,800 square meters. Through professional design, construction and team operation, it creates the most advanced and unique environment, which is bound to specific industries and has distinctive IP theme characteristics.

The Manchester United Dream Theater includes the Manchester United official store, The Reds restaurant and bar, the Manchester United Museum and a mixed reality football game. Guests can fully appreciate the long history and team culture of Manchester United and feel the surging passion of the club.

During the visit, the MBA students first came to the Manchester United Museum. Here, technological means and physical displays are used to restore the history of Manchester United for more than 140 years – from the video materials of Manchester United’s founding by a few railway workers in 1878, to the statues of Manchester United’s Three Saints in the 1960s, to the 1999 Triple Crown. The championship trophies of the era, as well as the Manchester United dressing room where legendary stars and current players collided across the air…

Pictured with the 1999 Manchester United Triple Crown trophy

In the Manchester United dressing room

Hear the stories of Manchester United legends

Understand the glorious history of Manchester United over the past century

Every aspect of the Manchester United Museum explains Manchester United’s football philosophy from different dimensions and displays the glory and achievements of the European Red Devils over the past century. These rich historical materials allow MBA students to appreciate the unique charm of Manchester United up close. The immersive and interactive experience setting also makes the journey of the Manchester United Museum full of technology and modernity.

Later, MBA teachers and students came to the Manchester United Paradise on the B2 floor. Through advanced digital image tracking technology, reality and virtual scenes are combined to create an immersive football experience space for fans. Fans can demonstrate their football skills on this independent virtual court, fight side by side with their teammates, and experience the exciting process from dribbling to shooting. This unique experience not only gives everyone a deeper understanding of football, but also inspires their passion for the sport.

Activity summary

During the viewing experience at Manchester United Dream Theater, students not only learned about Manchester United’s football philosophy and development history as a century-old football giant, but also learned how a successful business model creates unique value and influence, and then contribute to the development of sports brand IP. Have a deeper knowledge and understanding of operations.Return to Sohu to see more