iPhone 15 Very popular in South Korea But the demand is in conflict with neighboring Japan. Looking for another model
Data from Atlas Research and Consulting shows that sales of the iPhone 15, which includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, increased 41.9 percent in the first month of launch. Compared to when the iPhone was launched 14 years ago.
When breaking down the popularity of the iPhone 15 among South Koreans, it was found that they were interested in the iPhone 15, which is a smaller model. and cheaper But if it’s the high-end model of the series, like the iPhone 15 Pro Max, sales increased by 42.3 percent.
Overall, the iPhone 15 Pro Max accounted for nearly 50 percent of sales, followed by the iPhone 15 with 30.7 percent.
Popularity of iPhone users in South Korea which even though it is Samsung’s hometown An important part comes from telecommunications company promotions. Similar to the launch of Apple Pay and SK Telecom’s voice recording feature on iPhones.
Although sales of the iPhone 15 in South Korea are good, But it is still too early for the release of new iPhone models. In South Korea, it will move up from being in Tier 3 (Tier 3) to a higher level. Because overall the market is still considered small. And Samsung is still a brand that is highly popular among South Koreans.
As for smartphone consumers in Japan, their needs are quite opposite to South Korea’s. Because Japanese smartphone consumers Not very impressed with the new product like the iPhone 15, so began to look for smaller smartphones like the iPhone 13 mini and the iPhone 12 mini. In addition, the launch of the iPhone 15 also stimulated sales of the iPhone. Older phones are also improving.
Only the iPhone 12 mini and iPhone 13 mini are not available for purchase by Japanese consumers on Apple’s official website. Because both models have been discontinued. Especially in the case of the iPhone 13 mini, which has been removed from the website since the arrival of the iPhone 15.
