In front of “Yves Saint Laurent” store in Omotesando Hills
Distribute free samples.Instagram posts about skin care and foundation
Broadcasting of tie-up videos is temporarily suspended.
“YVES SAINT LAURENT (YSL)” is holding a pop-up stand “YSL LIBRE STAND” for the brand’s iconic fragrance “LIBRE” series at Omotesando Hills until November 26th. The tie-up content for “VOGUE JAPAN” featuring Number_i members Sho Hirano, Yuta Jinguuji, and Yuta Kishi has become a hot topic, with many fans visiting the shop and at one point there was a line of 300 people. Ta.
In honor of the members wearing their own perfumes, fans can choose “Libre Eau de Parfum” (50mL, 17,600 yen), “Sho Hirano’s scent” and “Libre Eau de Parfum Intense” (50mL, 19,580 yen). is affectionately referred to as the “Yuta Jinguji scent” and “Libre Eau de Toilette” (50mL, 15,070 yen) as the “Yuta Kishi scent.”
On the second day, 300 people lined up from the opening.
On the 20th, the opening day, more than 100 people formed a line at the shop where perfumes could be purchased, even before the store opened, even though it was a weekday. The second day started with a line of about 300 people, and even after that, there was always a 3-4 hour wait to enter the store. A tie-up video was played at the main entrance and free samples were distributed, but the broadcast was temporarily stopped because too many people gathered on the streets.
Some of the fans who visited took advantage of their breaks from work, saying, “It’s a shame that I couldn’t watch the special movie today, but I was happy to try out Sho-kun’s scent” and “All three appeared in the media. It’s been a long time since I’ve seen her on the cover of “Nylon” and this “YSL”,” he said with joy.
The person in charge of PR for “YSL” is
Regarding the reason for appointing Number_i, YSL’s PR representative stated that they are a group that embodies the concept and worldview of Libre, and added, “The three of us who are taking on the challenge of a new stage are exactly what Libre is all about. They represent the spirit of the brand, and are the perfect fit for the brand’s chic and sophisticated image.”
Regarding sales, he said, “Sales far exceeded our initial forecasts, and on the first day they were more than five times what we expected.We will continue to do our best to procure products, but there will likely be times when we run out of stock.” The e-commerce site also ran out of stock within three hours of the ban being lifted, and all campaign items were temporarily out of stock. It is now back in stock.
Regarding the favorable situation, he commented, “I am very happy to have received such a great response from everyone that far exceeded my expectations.I am very honored to have been able to work with Number_i on the “Libre” campaign as they embark on a new path.”
