Economica.net – BMW Romania announces the launch of an operational leasing program with a rate “three times lower than a regular lease”

According to BMW Romania officials, the operational leasing product completes the offer of BMW and Mini Financial Services and ensures flexibility for customers – from purchase, through financial leasing, to the freedom of choice at the end of the financing period (return or purchase) through BMW and Mini Select, up to an operational lease, a form of rental with the lowest monthly cost. For the first time, this product is also available for individuals.

“Our operational leasing offer makes premium cars significantly more affordable, ensuring a monthly rate up to three times lower compared to financial leasing. By choosing operational leasing, the customer only pays the difference up to the market value at the end of the chosen period of use, more precisely the depreciation. Our brands maintain a high market value over time, hence we have the advantage of a low monthly cost”, explained Ştefan Pricop, Country Manager of BMW Financial Services Romania and Bulgaria.

Functioning as a form of rental, the contract can be made without an advance (without the increased first installment). Additionally, the operational leasing rate includes a series of services: CASCO and RCA insurance, ITP, complete overhauls, extended warranty, tax.

For example, for the BMW 320i xDrive model with a package of options and a purchase price of 38,722 euros without VAT, the monthly installment is 449 euros without VAT, with the first installment increased by 15.7%. The rate has two components – the rent rate, of 290 euros without VAT, and the services, of 159 euros with VAT. The financing period is 36 months, with an annual mileage of 10,000 km.

Likewise, the Mini Cooper model with three doors and an optional package, whose purchase price without VAT is 21,747 euros, can be used with a monthly installment of 299 euros without VAT, with the first installment increased by 10%. The rate has two components – the rent rate, of 182 euros without VAT, and the services of 117 euros with VAT. The financing period is also 36 months, with an annual mileage of 10,000 km.

“Culturally, we know that the Romanian market was focused on acquisition. The operating lease alternative brings more flexibility, removes pressure on resale value, makes use more affordable through a significantly lower rate. With little or even zero initial effort, customers can invest the rest of their financial resources to obtain profit, the simplest example being the interest on bank deposits. In the current context, it is an important advantage that balances the total costs of operational leasing”, declared Ştefan Pricop.

He also mentioned that, already, “the response to our campaign is gratifying – we have more than a hundred requests weekly. Of these, a third later visit our showrooms. We believe that full financing services provide more options for existing customers and can attract other target groups. We aim to open a new direction in Romania, following the model of success in mature markets. The transformation will come gradually as these options are better understood.”

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