Balaboosté Expands into Belgium and Overseas – Latest Store Openings and Expansion Plans

Balaboosté is exported. After starting to build a network of branded boutiques in France six years ago, following the development of corners (Monoprix, Galeries Lafayette, etc.), the costume jewelry and accessories brand is leaving its borders with a first store inaugurated in November in Belgium, in Brussels.

The brand belonging to the Rand group is now flourishing within the Docks Bruxsel shopping center, she explains in a LinkedIn post. This point of sale was opened by local partners (Philippe Lauga and Barbara Lecat), a duo to whom the company entrusted the deployment of Balaboosté on the Belgian market. Other stores in this market could therefore follow.

In addition, the brand continues its network in mainland France and overseas. Recent arrivals should be noted in Créteil (in the Créteil Soleil cluster), in Dijon (Toison d’Or) and in Bordeaux (Rives d’Arcins shopping center), while two stores were opened this fall in Guadeloupe and Guyana .

The Balaboosté network, which favors surfaces of around forty square meters, now consists of nearly 25 addresses under the brand, including around ten openings in 2023. 400 resellers in Europe are also listed.

Within the Rand group, the brand born in 1995 operates alongside Lollipops and Atelier de Famille, but also the accessories brand Moa, taken over during the summer of 2023 after it had been placed in liquidation. .