The Lega Serie A Assembly took place today via videoconference. The Clubs – we read in the press release issued by via Rosellini – have resolved to assign the international audiovisual rights of the Serie A, the Italian Cup and the Italian Super Cup in some European countries (Portugal, Czech Republic, Slovakia, Hungary, Albania, Kosovo , Israel and the Netherlands). The list of assignees will be the subject of subsequent communications, once the necessary contractual formalities have been completed. The sale of audiovisual rights in other countries, both European and non-European, will continue in the coming weeks and months.
“These are the first assignments post-amendment to the so-called Melandri Law last year, confirming how necessary this change was to be able to improve the results of Serie A in the sale of rights abroad, where the recovery margin is greater compared to United Kingdom and Spain”, declared the President of the Lega Serie A, Lorenzo Casini.
“Despite an extremely complex competitive context also for other Leagues, we managed, thanks to the great work of the League’s new international sales structure, to sign the first agreements for live broadcasts of Serie A abroad. We are very satisfied because we have achieved a significant increase in value in these territories, i.e. higher than 38% compared to the average annual values of the last three years – commented the CEO of the Lega Serie A Luigi De Siervo – moreover, in Italy the public is returned to watch live matches with record attendances in the stadiums and on TV with excellent ratings. It pains me to repeat myself, but this recovery must necessarily be accompanied by unblocking the two fronts that are still holding us back, the modernization of the plants and the fight against piracy. Although a good law was approved a few months ago, nothing concrete has yet been done: on this front, in fact, we lose over a million a day, money taken away from the system and which, therefore, damages the clubs and the real fans who pay the subscription in a legal manner”.
2023-11-20 18:20:58
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