Black Friday has gone from being the national holiday of consumption in the US to a global celebration of sales, including Spain, where the ecstasy over discounted prices jumped from classic sectors for this date, such as textiles or technology, to others such as banking, transportation or culture.
Thus, consumers will find offers on financial products in the coming days. The bank offers everything from better rates on pre-granted loans to facilities for opening online accounts during the days of the campaign.
“We have noticed an increase related to purchases, card use and loans,” BBVA sources pointed out, a comment joined by Banco Sabadell, which added that “they present more tools” by increasing the number of clients seeking financing for Friday discount.
Fewer offers are seen in the real estate sector, in which not all companies offer discounts for Black Friday. “Some real estate agencies began to carry out promotions a few years ago, although it is not a general practice, since the demand is much higher than the supply, which means that it is not necessary to make discounts to find a tenant or buyer,” he explained. the Idealista portal.
Among those that do reduce prices are Altamira, which claimed to apply discounts of up to 62% on some properties; Haya Real Estate, with up to 40%, or Brickbro, with gift vouchers of 35,000 euros to buy commercial premises. “In 2022 we saw that access to our website tripled during the fortnight that the campaign lasted,” said the Haya Real Estate spokesperson, who added that “it is a good opportunity to attract potential clients.”
Discounts on tourism
As usual, transport joins Black Friday with discounts on plane tickets (with companies such as Iberia, Air Europa, Vueling or Ryanair), trains (including Renfe, Ouigo and Iryo), buses (Alsa or Flixbus) and even of cruises, with the help of Costa. “The low prices mean that all the promoted tickets are sold almost immediately,” Flixbus pointed out. From Alsa they stressed that this anniversary “helps the advance sale of trips, especially for the December and Christmas long weekend.” Air Europa sources added that “Black Friday stimulates demand and sales.”
The discounts also reach hotel reservations from chains such as Hesperia, Vincci, NH, Meliá, Hilton and Accor, with discounts of up to 50%, in addition to platforms such as Booking. The price cut in this sector is such that Travel Tuesday (celebrated the following Tuesday) was even established, one day after Cyber Monday (the following Monday, dedicated to technology).
Shows and much more
The world of culture and leisure also embraced this call, so that these days you can find everything from discounts for concerts to special offers for dinners or nights at clubs through the Fever experience platform. Even automotive brands such as Hyundai, Skoda, Peugeot or Nissan or dealerships such as Cars&Cars joined the bandwagon in a sector where, for example, Avis has offers for car rentals, Feu Vert for tires or Euiromaster for workshop services.
In energy, Naturgy, Sotysolar or Edp offer the installation of solar panels at a lower price, while Endesa tries to attract customers with gift cards and Podo gives discounts to its subscribers.
Thus, a long list that includes furniture, DIY and hardware items, animal feed, flowers, household items, books or stationery products, all susceptible to being labeled as “reduced”.
With the Black Friday claim, households will spend an average of 284 euros, 35% more than the previous year, according to Milanuncios, or 227 euros, almost 30% more, according to the Aladinia e-commerce platform.
Deloitte estimates that 17% of Christmas purchases are made around Black Friday and Cyber Monday promotions, which represents a consumer incentive that consumer organizations recommend approaching with caution to detect false discounts.
2023-11-19 01:44:11
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