Marketing as a philosophy concept – Marketing as a philosophy Product: good, service or idea – Studocu

1. The markting as philosophy

Product: good, service or idea

Concept: es a form of to understand the relationship of the company con he

mercado what with characterizes by situar al client in he center of the toma

of decisions. Hay what study las needs of los cliloved ones for

offer a product thatu know themtisfaga.

(Question: How can we get

to know the needs of customers?, importance MK 2.0

He marketing as philosophy es a orientation what will allow the

subsistence long term of the company and it is a obligation in the actual

situation in what the ofearly es very superior a the demand. we areos in

a economy of ofearly y thes companies tone what strive afterr

satisfy a los cliecatch why of lo contrary estos they can calet of

company e leave a the competence (important here firegive up in between

loyal customers and hostage customers pe technical service, monkeypolios, etc.)

Related concepts:

Effect multiplier of los customers contents y descontentos

caused by the expectations that customers have.

Marketing myopia, concept coined by Levitt what does reference

a those companies what se center further in he product in Yeah (o in the

own company) than in the needs it satisfiesace the product.

MK of experiences: es and concept what does reference al approach

actual of tradelization of products y withservices (mainly)

doing emphasis in las experiences y what can live and consumer

with the consumption of a certain product

Mercado of Offer: es he mercado actual, and mercado en he que the

supply is much higher than demand

Marketing relational: trend actual of the marketing what with job in

establish relations a largo term con los customers. Es a consequence

of the philosophy of the Markeat y he forwar es “the tto go of the horseso”,

es say, the relationship of knowledge of the client by part of and

establishment little, of neighborhoodo, what known a their customers por are

name, their tastes, their needs y les offers and deal custom,

measure