RCA and BelOrta achieve bronze BOA

Best of Activation, a competition to award the best advertising campaign, has produced a winner from Limburg. The agency RCA from Hasselt received a bronze statue for the activation that was rolled out for BelOrta.

It was already the 32nd edition of the Best of Activation Awards, Wednesday in Antwerp Expo. On stage: agencies and their clients who have managed to activate the target audience with a high-profile campaign. This also includes Bart Klerckx, creative director of RCA in Hasselt, who received a bronze BOA at the gala evening for the ‘AppelSintjes’ campaign. This encouraged the general public to purchase locally grown apples from the BelOrta auction. With a wink, the apples were put forward as an alternative to the mandarin oranges that Santa traditionally brings from Spain…

RCA was responsible for the entire campaign: from strategy and concept to execution and PR. Teaser videos, product videos, social content, packaging material, a sampling campaign and a competition gave the entire campaign a major boost. In any case, impressive enough to convince the jury of Limburg’s creative talent…