Despegar launched a strong campaign on social networks to attract young tourists | REPORTUR tourism news

Despegar launched an advertising campaign with the Argentine singer Rusherking who has more than 4.5 million followers on the social network Instagram. The singer, with a young, modern and attractive spirit for all audiences, represents the flow that characterizes the company’s proposal, the OTA stated.

The campaign includes publicity, radio, television, YouTube and Instagram, with the aim of reaching a new audience and giving them the opportunity to enjoy dream experiences on their trips.

Under the motto “Buy your complete trip easily on Despegar,” the campaign seeks to encourage travelers to plan their vacations in a simple way, with a wide variety of options, in line with the diversity present in the artist’s music.

Laura Amoros, Senior Marketing Manager at Despegar, comments: “We think of this campaign as an opportunity to reach different audiences and encourage the purchase of complete trips through our platforms, prioritizing ease and variety.”

This disruptive campaign is part of the company’s strategy to attract a younger audience to plan vacations by contracting all tourist services, along with an innovative tool for planning trips with artificial intelligence. (Despegar revolutionizes the market with the first AI travel planner)