Lewis Hamilton arrives in Fortnite and Rocket League just before the Las Vegas Grand Prix
Just a few hours before the opening weekend of the Las Vegas Grand Prix, Lewis Hamilton joins the list of A-list celebrities with his Fortnite debut. A number of athletes and celebrities have already had their characters in the game. Hamilton is now introducing a pretty cool shirt and suit.
Fortnite: a global game
Fortnite is a game played by millions of people around the world. It is a battle royale game where players compete against each other until only one team remains. It even allows players to queue up with their friends and play games together. Skins are essential in Fortnite as they allow players to express themselves combined with emotes. Fortnite is so popular that there have been live concerts from Marshmello, Travis Scott and many others.
An expected collaboration
As one of the most popular athletes in the world, it’s shocking that Lewis Hamilton didn’t work with Fortnite before this date. A long list of great athletes and celebrities are at the top of this list, including Lebron James, Neymar Jr., Giannis Antetokounmpo and many more.
A well-synchronized partnership
Lewis Hamilton’s Fortnite debut comes just before the start of the Grand Prix weekend in Las Vegas. There is no denying that Formula 1 expects Las Vegas to be one of its best events. Organizers spent more than a billion dollars preparing the event. Hopefully they can make a good profit out of it. Lewis Hamilton’s Fortnite debut comes just in time to promote the Las Vegas Grand Prix and the sport itself. Lewis Hamilton has long been the face of Formula 1. Even though Max Verstappen has been in the spotlight more often in recent years, Lewis is still very popular with fans, especially in the USA. The majority of Fortnite users come from the United States. So we can expect the character of Hamilton to be very popular in the game.
A notable presence in another video game
Not just in Fortnite, Lewis Hamilton is also debuting in another video game in the same week. Rocket League welcomes Lewis Hamilton to the family as he also makes his debut in the game. Hamilton’s team worked with Rocket League to create a spectacular livery for the Octane, which happens to be the most used car in the game. The colors are similar to Fortnite. It is a combination of yellow, purple and black. It certainly looks like Hamilton is preparing to unveil a new helmet for the Las Vegas Grand Prix that could feature the same colors. This will be very attractive to see at a night race under the lights. Hamilton combined the colors of his helmet this year and the purple helmet he had in 2021. Hamilton’s helmet in 2021 was one of his most stylish helmets ever. He looked angry and ready to flee.
A strategy for the future?
The game Rocket League is also very popular in the USA. Users use different car designs to play the game version of different sports like football, basketball, ice hockey, etc. Now users can play this game with Lewis Hamilton’s Octane livery. The 7-time champion is currently 38 years old. At this point F1 drivers start thinking about retirement. However, Lewis Hamilton has just signed a contract extension with the team that will keep him on the grid until the 2025 season. With this contract extension he would also like to win more championships. It could be that he is now strengthening his brand by debuting in these popular games in order to gain some support when he competes for the championship against Max Verstappen again. You can now use Lewis Hamilton’s avatar and designs in Fortnite and Rocket League. Do you think Lewis is trying to improve his brand to gain support as he battles Max Verstappen for the championship? Post your answers in the comments section below. Source: sportsmanor.com
2023-11-16 00:25:49
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