Starting in February, LaLiga will begin broadcasting interviews with footballers in several languages, such as Arabic or Chinese.with his own voice through the use of artificial intelligence (AI), the president of the organization said this Tuesday, Javier Tebas.
The person in charge was in Lisbon today to participate in the Web Summit, one of the most important technological events in the world, where he explained in statements to EFE that at first they will not be live interviews, because that technology is not yet available, but that They will be delayed, “after a few minutes.”
“They will use the local language or the language that corresponds to them,” indicated Tebas, who explained that the documentaries and reports they prepare for all television stations in the world will not only be in English, but also in other languages. Looking to a more distant future, towards 2030, the head of LaLiga assured that we are moving towards a scenario in which 90% of television consumption either by OTT (over-the-top), that is, a free transmission service, which consists of disseminating content over the Internet without the involvement of traditional operators. He explained that OTT is “two-way,” meaning “you can interact with the viewer or fan,” which will change the interaction. “That’s what we’re working on in the end, “The performance of the matches will almost be personalized according to what you have indicated how you want to see it.”, he remarked. And when there are no games, he stressed, the important thing will be “to have a great digital ecosystem with well-segmented data to be able to impact during the week.” On phenomena such as Kings Leaguecreated by Gerard Piqué and Ibai Llanos and which Tebas described in the past as a “circus”, the president of LaLiga considered that “It’s not a football phenomenon.”
“In my opinion they play football, but it is not a football phenomenon, it is a streamer phenomenon,” he detailed. Even so, she hoped that “they do as well as possible”: “They will compete with us in leisure, but in sport.”
2023-11-14 16:35:28
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