Analyzing the progression of Francis Ngannou’s digital value on an international scale, the media Intelligence firm attributes a monetary value of 7,440,000 Dollars to this fight, or 4.5 billion FCFA, well above other events which took place at the same period such as the Rugby 2023 final, the Real-Barça clasico or the 2023 Golden Ball ceremony.
The Tyson Fury and Francis Ngannou duel which took place on October 29, 2023 was one of the most followed English boxing fights of the year. The event attracted a real crowd through the media and social networks. According to an analysis carried out by the Media intelligence firm, the digital presence of this fight stood out in the face of other major events which took place between October 15 and 31, 2023. In particular the Rugby 2023 final, the Real-Barça clasico or the 2023 Golden Ball ceremony. If for the Golden Ball ceremony the Fury VS Ngannou fight was rather at the same audience level with more than 53 million on social media, the reality is different on the non-media scale (non-social media reach). In this regard, the English boxing event reached 44 million, exceeding all other events.
Financially, Media Intelligence estimates the monetary value of media actions generated in terms of advertising. This is a “ data used by public relations and communications professionals to measure the monetary value of their earned media efforts », underlines the said firm. For Ngannou’s last fight, this monetary value is estimated at $7,440,000 or 4,542,120,000 FCFA. A figure well above that of the Golden Ball ceremony, estimated at $5,140,000 or 5,140,000 FCFA and the Rugby 2023 final at 2,220,000 (1.355 billion FCFA).
Alongside the analysis of the media intelligence firm, other entities were also interested in the financial value of the digitalization of the Ngannou VS Fury fight. According to several American media, despite the high audience for this fight on social media, the number of pay per views remains low, especially given the status of the two men. Pay per view is considered an à la carte consumption system which allows the Internet user to pay for a film or a sporting event per consultation or per page viewed. For the American journalist Dave Meltzer, “ this fight would have only sold 67,000 pay per view. In comparison, Jake Paul announced that he had sold almost 500,000 pay per views after his fight with Nate Diaz “. An incredible gap which could have been caused by the time of the fight, the location as well as the streaming, commented more than one.
But a detail revealed by media intelligence would put everyone in agreement. The firm demonstrates that this fight contributed to an exponential growth in Ngannou’s digital value in just a few days.
