Argentine Beef Companies at China International Import Expo (CIIE) Face Market Challenges in Shanghai

The China International Import Expo (CIIE) fair closed this Friday in Shanghai. The 19 companies that accompanied the Institute for the Promotion of Argentine Beef (Ipcva) at this event assured that the demand for Argentine beef remains firm.

The companies received hundreds of customers at the Argentine Beef Pavilion at the Shanghai City Exhibition and Convention Center.

However, they ran into a problem. The Chinese market is very “stuck” and the effects of the pandemic, which hit the Asian giant’s economy until the beginning of this year, have not yet dissipated. In this framework, they could not improve the prices at which they are selling in the Asian giant.

“Obviously the interest that Argentine meat has in China is very clear,” said Carlos Odriozola, Ipcva advisor, to which he added: “Hopefully our production will grow to continue placing more meat here because the market is eager to receive it.”

The sector also hopes to be able to “start placing the best quality cuts, which are already arriving, but we should increase them more and more,” he concluded.

For his part, Fernando Herrera, president of Apea, said that “the good news is that demand remains very firm, perhaps at prices not as good as we had or those we expected. It is a market that is already consolidated and the next step is going to be to place a greater percentage of quality meat.”

Pedro Erbín, from Frigorífico Gorina, confirmed that “prices are stable” and was hopeful about the interest shown by importers in the offal “that are soon to be approved.”

“It is a strong, large, important market for Argentina and for all the companies that are here, but it is surely suffering from this excess supply from all these clients,” said Patricio Casiraghi (Frigorífico Pico) when he understood that it should be “continue supplying a certain amount of commodity meat but looking for more specific market niches.”

“There is a lot of room to continue growing,” said Néstor Tomasello (Tomasello SA), who added that the meat that is sent to Europe today “in the future will enter China as quality meat and that will be a great business niche.”

Some of the values ​​negotiated (cost plus freight) were: shin/shank (shank and arm) US$5,000, wheel cuts US$5,000, compensated cow (6 cuts) US$4,200, chuck and blade US$ S 4,500 and cow 23 cuts U$S 4,500.

At the same time, within the promotional campaign carried out by the Ipcva in China, during the fair different local influencers held live broadcasts and cooking classes at the stand and numerous media outlets portrayed the passage of Argentine meat through the CIIE.

For participation in the exhibition, the organization developed the Argentine Beef Pavilion, measuring more than 600 square meters, with a restaurant to taste Argentine meat and individual boxes for exporters.

2023-11-10 23:22:49
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