Sharjah: “The Gulf”
The Sharjah International Book Fair audience, from beginner content makers to various social media platforms, learned about many techniques and tips that will help them spread and expand within a short period.
This came during an interactive session on the “Social Media Station”, presented by content creator Razan Abu Daqqa.
Razan Abu Daqqa confirmed that the cornerstone of any successful page on social media platforms is for a person to identify the field in which he sees himself as proficient and proficient, because she believes that this important foundational step will help him write solid and coherent content, and will make him able to identify the target audience, which will direct him. He has his own content that suits his interests. In the context of her talk, Razan advises the audience to choose the appropriate platform for them, as success on social media does not mean that a person must be known on all platforms, as one platform is sufficient.
Throughout the session, Razan Abu Daqqa shared many ideas and tips that help novice content makers understand social media sites and succeed on them, but she stressed the need for the content maker to possess many personal skills that can help him spread.
She said: “The content maker on any platform must be flexible, meaning that he listens to his audience very carefully, pays real attention to the various comments he receives on his own page, and tries to absorb the negative opinions of the audience, and come out of them with benefit. He must also persevere, and publish his content in a proper way.” Regular and of high quality, which will enhance the audience’s interaction with what is published, and increase its reach.”
She advises the public to set a timetable for publishing content, and says: “On my page, which has more than 400,000 followers on Instagram, I make publishing plans. For example, I specify what day of the week I will publish my content, or even at what exact hour. Algorithms understand these matters, and help On marketing your content, in addition to the need to understand every tool on social media sites, in Story I publish things that happen on a daily basis, and I allocate “posts” to important and serious things, and Reels to entertainment clips that attract the audience, and many other tools.”
