Thanks to the old money look trend
Popularity of Shinsegae Inter cashmere products
LF, Handsome, and Samsung C&T Fashion are also competing.
This fall/winter product from the brand Del Lana.<신세계인터내셔날>
With the onset of the cold weather approaching, the fashion industry has entered a cashmere war. As the number of people preferring high-quality fabrics increases due to the trend of the old money look (fashion of the upper class with many assets in the family), fashion companies are trying to compete with cashmere products.
On the 6th, Shinsegae International explained that the fall and winter season sales of De Lana, a contemporary brand that matches the old money look trend, increased by 50% compared to the same period last year, thanks to the popularity of the premium cashmere collection launched last month.
De Lana launched a total of 33 types of cashmere collections this season, and cashmere products in various designs, including coats, jackets, knits, and pants, received a good response. Some popular products, including the double-breasted cashmere long coat, were already sold out and were put on first reorder just a month after launch.
An official from Shinsegae International said, “Luxurious materials and simple design are the characteristics of this brand, and it has been attracting a lot of attention recently as it matches the old money look trend.” He added, “We are looking forward to the remaining second half of the year as there is a good response even before winter begins in earnest.” “He said.
Knitwear brand Illil also followed the old money look trend by expanding the number of knit products made from 100% cashmere this season and increasing volume by about 60%. Among them, long-sleeved cashmere crew neck knits are popular for their soft fit and sophisticated silhouette that go well with formal or casual wear, the company said. Additionally, women’s casual brand G-Cut launched a new 100% cashmere line this season.
Previously, KUHO, a brand operated by Samsung C&T Fashion Division, also released the cashmere icon coat as its representative product for the fall and winter seasons. The company explains that as the number of events increases, the demand for formal attire has increased, and the timeless design and excellent quality of the Cashmere Icon Coat are receiving a positive response from customers. Last year, most styles were sold out, and this year, we created a variety of lengths and fits to expand customers’ choices.
The Cashmere, developed by Handsome, introduced about 300 products, including cashmere sweaters and cardigans, as new products for this fall and winter season. Representative products include the cashmere blend boucle jacket, which features a three-dimensional boucle texture with a cozy mood using imported Italian alpaca, cashmere, and lambs wool blend materials.
In addition, LF’s menswear brand Maestro launched the ‘Super Rich Cashmere’ collection, including jackets and coats made with 100% premium cashmere. Lotte Home Shopping exclusively launched the Mongolian premium cashmere brand ‘Goyo’ last month. From sourcing the highest quality yarn to design planning and color development tailored to the Korean body type, we launched a product made in collaboration with Goyo’s headquarters, and sold 1,000 sets in 10 minutes.
This fall/winter cashmere icon coat from brand KUHO.<삼성물산 패션>
