Until now it was actually easy and convenient: If you always wanted access to interesting series and films, you had a Netflix subscription, which you supplemented with one or two other streaming services depending on your interests. If you have children or are into Star Wars, you might choose Disney+, Apple users and everyone who valued high-quality content used Apple TV+, and those who wanted to watch a little sport chose the services of DAZN and/or Sky . Whether you subscribe to two, three or even four services – it doesn’t matter for many households, given the prices range from 5 to 10 euros. But that is the world of yesterday.
Sports streaming costs just 120 euros per month
Because as easy and financially relaxed as it was to add several services to a permanent subscription, it is now becoming very expensive. An example: DAZN once started with the promise of streaming sports into your living room for 10 euros. Then came the Champions League and parts of the Bundesliga and the monthly subscription costs an impressive 45 euros. If you want to watch the Bundesliga in its entirety, you also need a Sky subscription (Wow streaming from just under 30 euros) and the football fan is set for 75 euros. But the Europa League (RTL+ from 7 euros) is still missing.
If you really like sport, you can also book Dyn (including handball and basketball) for 14.50 euros per month and Magenta Sport (3rd football league, ice hockey) for another 19.95 euros. This would lighten the sports fan’s household budget by almost 120 euros per month. Mind you: None of the streaming services are currently able to stream UHD signals.
Series and films: price increases of 33 percent
Things aren’t looking any better when it comes to entertainment. Netflix for 10 euros? That was once. The standard subscription now costs just under 13 euros, provided you don’t want to be bombarded with advertising. If you value UHD content, you’ll immediately lose 18 euros. A similar picture on Disney+. The service was once launched for a cheap 6.99 euros per month and most recently cost 8.99 euros. Since the beginning of November, Disney+ with UHD content has cost an impressive 11.99 euros per month. A price increase of 33 percent. The previous 8.99 euro subscription remains – but only with HD content. Here too: Advertising makes the whole thing cheaper, like Netflix.
And Apple TV+? Once launched as a portable streaming service for 4.99 euros, streaming from Apple will now cost twice as much at 9.99 euros. And the streaming fan – still without Sky/Wow TV – is already at an impressive 40 euros per month, which can be increased as desired with a variety of niche services. Joyn, Magenta TV, Paramount+, also want to close. Amazon, RTL+ and even ARD and ZDF have a piece of the streaming pie with premium services. With Peacock, the first streaming service has once again left Germany with flying colors. The shark tank was probably too big, the offering too poor.
Streaming services lose customers instead of optimizing sales
But this cake isn’t getting any bigger. He’s getting smaller. Given tight budgets, the move to raise prices will backfire for many services. Because anyone who previously simply let a subscription run for a month, even if they didn’t use it that intensively, will quickly click on “cancel subscription” when their favorite series is over. Winning back this customer is expensive. And sometimes impossible. Because the customer has probably already been testing another service that also has good content.
The days of two or three parallel subscriptions that simply run on the side are over. In the end, the streaming service will not make more money, but less money, and the costs of acquiring new customers will increase.
After all, there are increasing signs that you can save through bundle offers – for example if you book a TV streaming service together with another streaming service.
Read on now
TV streaming: The largest providers in comparison
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2023-11-05 12:38:40
#Netflix #DAZN #Apple #Disney #shot #backfires
