Boursorama rebrands as BoursoBank: A shift in name and identity

Don’t call it Boursorama anymore! Owned by Société Générale, the digital bank has decided to be more in line with the times by renaming itself BoursoBank since October 2. “It’s an evolution, not a revolution,” emphasizes Xavier Prin, the marketing director. We capitalize on the diminutive Bourso, shorter, which was already used by our customers. And we affirm our banking identity with the word bank, by setting ourselves apart from Boursorama, our information site. »