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Elaph: Kuwaiti star Shams will launch a new perfume called “By Shams” soon, in partnership with the German company Symrise and the Swiss company Ester, leaders in the world of perfumes for more than 200 years around the world.
Shams expressed her happiness with this partnership and described it as a “project of a lifetime,” as she presents the first unique perfume of its kind in history, which is a perfume with different meanings and carries the slogan “We show you it,” all its details of which will be revealed in the coming days.
In her first comment on the project, the artist Shams said: “I am pleased to officially announce the Al-Omar By Shams project in partnership with the German company Summerrise and the Swiss company Aster, which have been leaders in the world of perfumes around the world for more than 200 years, to launch the first unique perfume of its kind in history, and I am very happy that I present to you a perfume with different meanings and through it we will guide you to you.”
In preparation for launching the Bye Shams perfume in markets around the world, artist Shams visited the Symrise company center at the perfume exhibition in Dubai, where the anticipated project was revealed and she cut a candy bar with her picture printed on it for this occasion.
Pages for the “By Shams” perfume have also been launched on various social media sites, “Byshamsperfumes”, through which all details about the perfume will be published in the coming period.
A post shared by SHAMS☀️شمس (@shamsofficial_)
