Eintracht goalkeeper Kevin Trapp in conversation.
The cooperation between Eintracht and the Carolina Panthers also fits in with this. The collaboration with the NFL team is intended to facilitate professional exchange and benefit both parties. The media representatives, mainly from the United States and Great Britain, were interested not only in the national goalkeeper’s view of the American market, but also in his career as an entrepreneur. “It’s a great privilege to be able to take advantage of the opportunity to get to know other people and have this exchange between industries,” says Trapp.
The emotionality of Eintracht fans and Eintracht’s recent sporting successes were also relevant topics for the press. “We are very proud to welcome the two teams here and show them around the city. “To show them what it’s like to be in Frankfurt and play in this stadium,” said Trapp. “I think they will be impressed by the infrastructure and facilities we have here and I hope that we can continue to welcome the teams here in Germany or in Europe.” When asked about his best footballing experiences, Trapp concluded raved again: “Frankfurt is a very emotional club. I don’t think it’s normal for 30,000 fans to accompany you to an away game in Barcelona.”
Looking forward to the Frankfurt Games
In the subsequent second round, Tom Julian spoke to Peer Naubert, Chief Marketing Officer of the Bundesliga and Alexander Steinforth, General Manager of NFL Germany. Both praised the cooperation between the NFL and DFL. According to both representatives, the advantage of the cooperation is primarily the mutual exchange of knowledge regarding the respective target markets. “From simple questions to large joint actions, it is a very trusting and mutually beneficial partnership,” says Peer Naubert. He also emphasized the importance of last year’s NFL game in Munich, which highlighted the advantages of cooperation. The main focus was on mutual support in promoting fan communities in both target markets and the production process of live content, which is very different from that of the Bundesliga.
2023-11-02 20:39:31
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