Successful Collaboration: Insights into the World of Bloggers and Influencers

This book provides insights into the world of bloggers and influencers and shows how collaboration can be successful for all involved. The author Rita Angelone, herself a blogger from the very beginning, manages to describe the process of blogger and influencer marketing from the Strategy development, contract negotiation, order placement and implementation through to controlling are made tangible from the perspective of the various parties involved. Using practical tips and best practice examples, it shows all the factors and options for action that are crucial for success. The work provides both interested laypeople and experienced practitioners with easy-to-understand approaches; it highlights areas of tension, limits and opportunities and encourages bloggers and influencers to Use marketing sensibly and sustainably according to legal and ethical principles.