Netflix said on Wednesday that its ad-supported subscription has reached 15 million monthly active users, a year after it was launched as a lower-cost option to revive subscriber and revenue growth after a slowdown.
The company had five million monthly ad tier users in May, and has been raising prices on its ad-free options, in an attempt to push more subscribers to the other tier, where commercials help generate more revenue per user.
Netflix raised subscription prices for some streaming plans in the United States, Britain and France last month, after the number of additional subscribers in the third quarter of 9 million exceeded Wall Street’s expectations of 6 million.
After its position of opposing adding ads to its platform for years, Netflix changed its position in April 2022 after it lost subscribers in the first quarter of the year.
A month after launching the ad-packed plan last year, rival Disney+ also rolled out its own ad-packed plan in an attempt to push the streaming business into profitability.
