Home » Entertainment » Levi’s Partners with Vitra and The Visionary Lab for ‘Icons Re/Outfitted’ Exhibition

Levi’s Partners with Vitra and The Visionary Lab for ‘Icons Re/Outfitted’ Exhibition

Levi’s Recently, with furniture design brand glass and the creative studio The Visionary Lab have joined forces to hold a themed exhibition called “Icons Re/Outfitted”.

The Visionary Lab Through the sustainable design concept, discarded Levi’s denim pants are integrated into second-hand Vitra chairs. You can see that the denim pants in different colors are collaged, destroyed or even cut into countless pieces and reassembled. The aesthetic silhouette is irresistible. In this regard, Anit Van Eynde, Vice President and Head of European Marketing of Levi Strauss & Co. said: “This year marks the 150th anniversary of Levi’s® 501®. While we are celebrating the long history of this iconic denim pants, we also hope that These unique and artistic chairs invite people to think about the creative potential of denim.”

The Icons Re/Outfitted theme exhibition will be held at Dutch Design Week on October 29.

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