Since Nigo took over KENZO, it is not difficult to find that he has reshaped the brand in many aspects, among which the collision between Eastern and Western cultures is a major focus. After all, KENZO was one of the few fashion brands that successfully broke out of Asia, allowing Western countries to come into contact with people from Oriental design, now Nigo once again connects the Eastern and Western cultures through design, and engages in a cultural exchange dialogue, which undoubtedly adds further meaning to the brand. Recently, Jiang Tao also performed the brand’s new work. Do you know why he cooperates with the brand?
As we all know, Jiang Tao, a member of the Hong Kong boy band MIRROR, is one of the most popular idols of the new generation, with fans all over the world. He often expresses his thoughts through music and injects local characteristics into his works to promote local culture and integrate it with international standards. Successfully connect fans from different regions with each other. Jiang Tao’s emphasis on and persistence in “roots”, using his own influence to promote local culture, transcending regional boundaries, and connecting the local and international, coincides with KENZO’s concept of integrating Eastern and Western cultures.
The new singer’s story uses animation to capture the culture of different Eastern and Western cities, allowing the audience to not only appreciate KENZO’s fashion design, but also bring a visual feast of the collision of Eastern and Western cultures with Jiang Tao. It is worth noting that Jiang Tao also wore the brand’s blockbuster sneakers – “KENZO-PACE” sneakers that combine high-end technology with aerodynamic design – and embarked on a journey through the animated city in perfect fashion.
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