China News Service, Guangzhou, October 24 Title: Canton Fair Observation: “Christmas Orders” increase slightly, procurement demand tends to be practical
China News Service reporter Cai Minjie
Every October, containers loaded with Christmas gifts and decorations made in China are sent to various parts of the world amidst the whistle of ro-ro ships. Later, overseas people gave these exquisite gifts to each other as a token of their sincerity to warm up the Christmas holiday.
For a long time, China has been the gathering place for global “Christmas orders”. For buyers, the China Import and Export Fair (Canton Fair) is the place where they go to find new Christmas products for the following year. The second phase of the 134th Canton Fair is being held in Guangzhou. On the 24th, in the gifts and decorations area, a strong festive atmosphere came to the fore. Ribbons and lights with Christmas elements decorated the booth. Some Christmas-shaped displays attracted many buyers from Europe and the United States for consultation. Some buyers used shopping baskets to They packed up the samples and said, “Beautiful!” Some buyers brought translators and pointed to some booths and said, “This product is good, write it down for me.”
On October 24, overseas buyers purchased Christmas products at the 134th Canton Fair.Photo by China News Service reporter Cai Minjie
The reporter’s tour found that many Chinese gift and decoration companies are confident about next year’s Christmas order volume. “Compared to previous years, this year’s Christmas order volume is larger, with a year-on-year increase of about 20%. Most of the orders have been delivered so far. “Old Canton Fair” Shunmei Group General Manager Zheng Pengfei said, “There have been many buyers coming to inquire in the past two days. A small number of buyers from Europe will place additional orders for this year at the Canton Fair. I am optimistic about the order volume next year.”
“This year’s Christmas products have all been produced and are ready to be sent overseas by sea.” Zeng Huaping, manager of Quanzhou Light Art Co., Ltd., said that just like the Chinese New Year, Christmas is also a traditional festival for overseas people. They are more or less Most of them will give gifts, so overall, the order volume this year is the same as in previous years.
Affected by the overseas economic environment, some families in Europe and the United States will reduce their Christmas consumption expenditures. In addition, there are still products in stock. Therefore, many overseas buyers emphasize the unity of product practicality and aesthetics while increasing product categories.
According to Zeng Huaping, current Christmas products are characterized by high practicality and a wide variety of varieties. “For example, our products with light strips are particularly popular. They can not only be used for decoration, but also for lighting. Another vase that can be used for flower arrangement or display is particularly popular.” She said that today’s customized Christmas products There are still many toys and gifts, and manufacturers will continue to develop new products according to market demand, improve product quality, and increase their bargaining power in the market.
On October 23, overseas buyers purchased Christmas products at the 134th Canton Fair.Photo by China News Service reporter Chen Jimin
At the booth of Deyi Cultural and Creative Group Co., Ltd., a Christmas tree about 2.3 meters high with different combinations of ornaments caught the eye. “Many products on the market display Christmas trees and ceramic ornaments separately, but our product combines the two and places them around the tree. Buyers will find it more intuitive.” Ouyang Jun, vice president of the company, said, thanks to With increased efforts in product research and development and a relatively high cost performance, the second phase has already achieved impressive results within a few hours of its opening on the first day.
“We have reached some cooperation intentions, and customers from the Netherlands, Poland, Germany and other places are more willing to place orders.” Ouyang Jun said, “Some overseas buyers have not come for several sessions. In their view, compared with the past, Our products have made great progress. Judging from the feedback from buyers on the first day, the number of orders next year is expected to be good.”
“Even though our Christmas decorations are small, each one is very exquisite. The main colors are the traditional Christmas red and green, and are decorated with pink and silver ornaments to better set off the Christmas atmosphere.” Looking at it. In front of the booth, there was an endless flow of people. The person in charge of Guangdong Yinghao Craft Products Co., Ltd. said, “I am very proud to think that our products can accompany people to spend the festival in more than 130 countries and regions every year. We hope to leverage the Canton Fair to develop more Multiple markets.” (End)
[Editor in charge: Wu Jiang]
2023-10-24 17:32:00
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