Interactive data sharing: Inner Mongolia’s power industry enters a new era of Marketing 2.0
News from this website (Prairie All Media·Inner Mongolia News Network reporter Wang Lijun correspondent Feng Weihou Tao)As the basic industry of the national economy, the electric power industry plays an important role. Improving quality services in electric power marketing is not only beneficial to the development of electric power enterprises, but also provides strong support for the development of the national economy. Improving quality services in power marketing is of great significance to optimizing the business environment.
It is understood that in recent years, Inner Mongolia’s power marketing work has faced challenges such as the continued intensification of competition in traditional electricity sales and emerging energy markets, and changes in the company’s business methods and models. The marketing service system Marketing 1.0 applied in the marketing business focuses on traditional electricity services. It has problems such as difficulty in expanding the software and hardware platform, difficulty in supporting emerging businesses, and difficulty in sharing cross-professional data. It is difficult to meet the rapid needs of marketing services through simple upgrades. Respond to needs. In order to provide more efficient and personalized services to power customers, Inner Mongolia Electric Power (Group) Co., Ltd. is actively promoting the construction of a new generation of marketing management information platform (referred to as Marketing 2.0). It has currently completed demand research on business expansion, metering, and electricity bill business. Analyze the work and fully start the functional design process. In order to realize the comprehensive integration of production and marketing business and improve the level and efficiency of lean management, the project team has held special discussions on the integration of marketing and distribution many times, determined work goals, and strived to achieve interactive sharing of data as soon as possible to meet the growing customer needs and improve the reliability of power supply. performance and customer satisfaction, and promote the continuous optimization of the electricity business environment.
Editor: Duan Liping
2023-10-24 08:49:00
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