Jennifer Lopez became the global spokesperson for the Intimissimi brand this spring and summer. The jointly designed “This Is Me…Now” series has made the relationship between Jennifer Lopez and the Intimissimi brand even closer. The name of this series is inspired by Jennifer Lopez’s upcoming new album “This Is Me…Now”. Just like the theme of the new album, the “This Is Me…Now” series interprets her self-improvement, self-acceptance, and Embrace the process of yourself and transform this unique female power into unique designs presented on underwear. Intimissimi’s craftsmanship provides the creative foundation for Jennifer Lopez’s designs, allowing her to create lingerie collections that express the unique power of women.
Ingenious craftsmanship and ultimate elegance. The “This Is Me…Now” series combines complex embroidery with silk, lace and other fabrics to create the Intimissimi brand’s signature Italian luxury texture and soft skin feel. Among them, Jennifer Lopez embellishes the hummingbird, a symbol of luck, tenacity and vitality that has a special meaning to her, throughout the entire series, injecting her unique essence into the work. The “This Is Me…Now” series selects black, champagne and green as the main colors: classic black interprets timeless elegance and charm, champagne is exquisite and luxurious, and green, one of Jennifer Lopez’s favorite colors, shows her Infinite energy and enthusiasm encourage women to express themselves bravely.
The “This Is Me…Now” series combines different elements, conveys the brand statement of “Beauty is mine” through Intimissimi’s Italian romance and elegance, and embraces the unique beauty of every woman.
about “This Is Me…Now” Joint series:
This time Intimissimi will unveil Jennifer Lopez’s new album together with the new series. This avant-garde collaboration is an unprecedented attempt, and it also combines fashion, music and female power.
In the dreamy atmosphere created by creative director Riccardo Ruini, director Francesco Carrozzini and photographer Norman Jean Roy, Intimissimi uses video to present the bottlenecks and ups and downs Jennifer Lopez experienced in the creation process of new songs and underwear series, as well as her Understanding women’s underwear: its important role in helping women express their strength, confidence, and true self. “Intimissimi is very intimate. Underwear gives women the power to embrace themselves and feel themselves,” Jennifer Lopez said. “It is delicate and soft, but also shows your confidence and charm.”
In the video for the capsule collection, Jennifer Lopez explains the essence and far-reaching significance of this collaboration: “Combining creativity from the United States with unique Italian craftsmanship, creating truly unique products with passion.” She envisions Sharing with enthusiasm: “Together with Intimissimi, I present my understanding of femininity on the finest fabrics and exquisite embroidery.”
The new “This Is Me…Now” series will be released globally on October 23, 2023, and will launch a series of brand activities simultaneously:
October 18th: A new series is released, starting with the United States. It will be sold in all online and offline stores in the United States. An exclusive special report will be released at the same time, and a new series launch conference will be held in the flagship store.
October 19: New series released in China and Japan.
October 23: A new series is released globally and sold in Intimissimi stores and online platforms around the world.
From exclusive pre-sales to global sales, Intimissimi and Jennifer Lopez hope that every woman can participate in this process of embracing herself and cheer for contemporary women. Discover new collections in different styles, strengths and creativity, interweaving women’s dreams, pursuits and true selves.
