Electric vehicles
In addition, the price of the Jeep is subject to increase when modifications are added to it. For example, the regular Wrangler comes in one color, white, but for an additional $595, the buyer can choose between nine different colors. As for the car with the widely popular three-piece black roof that can be removed, it is $1,495 more expensive.
Wrangler sales achieved positive results in August and September, but this was not reflected in the quarterly numbers, and one of the people familiar with Jeep’s performance, who declined to be named because he was discussing sales and future plans related to the product, said that profits were not enough to compensate for the performance in July.
The same person said sales were also hurt by Jeep’s lack of midsize SUVs after it stopped making Cherokees in the spring, and it intends to fill that shortage. It also plans to launch two models of electric cars next year: “Recon” and “Wagoneer S,” and it has achieved success in Europe with its first electric vehicle, “Avenger.”
For his part, Jim Morrison, president of Jeep in North America, said in an email statement, “Jeep continues to make progress in the market and we look forward to continuing to achieve success.” He revealed that the monthly payment to own a Wrangler 4xe from Jeep, the best-selling plug-in hybrid vehicle in the United States, may drop to only $399 after taking into account the tax rebate on electric vehicles of $7,500.
Automaker Jeep will pump $36 billion into electric cars
Prices for the cheapest plug-in hybrid Wrangler cars start at $49,995, meaning they are ten thousand dollars more expensive than their petrol counterparts.
However, in the opinion of Strategic Vision’s Adwards, the brand’s struggles may not be limited to just ordinary fluctuations in product cycles. The company is “spending its stock” rather than “building it,” which means it has increased prices without providing enough value to justify the increase.
2023-10-23 03:00:00
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