YouTube is reportedly working on a new AI tool that will enable creators to use the voices of famous musicians.
According to Billboard YouTube hoped to launch the feature during the Made On YouTube event, but the beta version reportedly took longer than expected. The report also indicates that Universal Music Group (UMG), Sony Music Entertainment and Warner Music Group are among the major record companies that are in talks about the beta version.
If this becomes a reality, it could open up a whole world of possibilities for music creators. Creators can, for example, reproduce old demos and outtakes from older musicians using today’s technology, or they can, for example, create a duet that would otherwise never have been possible.
The function can be absolutely decisive, but it is of course dependent on the support of the artists. By authorizing their own vocals on the platform, the artists naturally have limited control over what kind of content is produced.
Robert Kyncl, CEO of Warner Music Group, says: “You have to embrace the technology, because it’s not like you can put technology in a bottle.”
2023-10-21 21:20:34
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