Optimal Campaign Strategy for Social Media Marketing with a Contrarian Population

Vineeth Varma, Bikash Adhikari, Irinel-Constantin Morarescu, Elena Panteley. Optimal Campaign Strategy for Social Media Marketing with a Contrarian Population. Network Games, Control and Optimization1354, Springer International Publishing, pp.241-251, 2021, Communications in Computer and Information Science, ⟨10.1007/978-3-030-87473-5_21⟩. ⟨hal-03456869⟩