The Habibo Group positions itself as a major player in the development of Madagascar. Through its subsidiary Ulys, it has just marked a milestone with the inauguration of Super U Ivandry La City, the brand’s largest store on the Big Island.
Respect for one’s word, courage and resilience. This is what marks the achievement of the opening of the renovated Super U Ivandry La City store, according to the words of the mayor of the city of Antananarivo, Naina Andriantsitohaina, during the inauguration ceremony last night in Ivandry. Indeed, this new brand positions itself as a fervent defender of innovative local commerce, favoring a plethora of offerings of more than 36,000 products ranging from Vita Malagasy products to imported items, covering everything from food to bazaar, including perfumery. An approach that is part of the HABIBO Group’s vision of creating a robust local value chain. For more than a year, the HABIBO Group has undertaken renovation and improvement work on all U stores across Madagascar. After the successful inauguration of the Super U of Analakely in November 2022, the Super U Ivandry La City officially opened its doors on Tuesday October 17, 2023.
The renovation of this megastore skillfully combines local authenticity with international standards, with earthy and woody tones, as well as typically Malagasy visuals. The new layout aims to transform this place into a modern living space, meeting local needs while offering a shopping experience worthy of the best global supermarkets.
Quality at an affordable price. Faithful to its commitment to quality at affordable prices, Super U Ivandry La City offers an expanded range of products to better meet the expectations of Malagasy customers. The wine cellar, for example, presents a varied selection ranging from Malagasy wines to French grands crus, including the best wines from South Africa. Every day, a new floral space offers freshly picked bouquets and potted plants to brighten customers’ days. In the market area, a wide variety of Malagasy products, in support of local producers, are highlighted. This approach is part of the group’s strategy aimed at strengthening links with local communities and promoting the economic development of the country. For the mayor of Antananarivo, the inauguration of Super U Ivandry La City is an important event for the local economy. Dominique Schelcher, president of Système U, also marked this event with his presence, highlighting the key role of Système U in global distribution and its commitment to local products.
Deployment in progress. For his part, Bertrand Gardes, CEO of U Madagascar, underlined the importance of the Super U Ivandry La City store, the second store of the chain inaugurated in Madagascar, but first in terms of importance. He also revealed that other projects were in sight in cities such as Toamasina, Mahajanga, Antsirabe, thus demonstrating the brand’s desire to establish itself further in the country.
Malik Karmaly, CEO of the HABIBO Group, expressed his satisfaction with the realization of this major project. “It is the largest store in Ulys and the U system in Madagascar, offering a wide variety of products. We promote quality products at affordable prices, thus bringing the best quality to Malagasy consumers. “, he said during the ceremony. In short, the Super U Ivandry La City is more than just a supermarket. It embodies a new chapter in the Malagasy shopping landscape, combining local authenticity with global excellence, and offers an unforgettable shopping experience for all customers.
Ansa R.
MCL13099
The article Groupe Habibo: Inauguration of Magasin Super U Ivandry La City appeared first on Midi Madagascar.
