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The Future of Microsoft and Activision Blizzard: The Return of Cult Heroes and IPs

By taking over Activision Blizzard, Microsoft gained access not only to IPs such as Call of Duty, Diablo or Crash Bandicoot. The company can also draw heavily from the giant’s older productions, which may result in the return of many cult heroes in the future.

The Xbox community should not count on the imminent addition of Activision Blizzard games to Xbox Game Pass, and the manufacturer does not intend to favor its platform by releasing new shooters from the Call of Duty series, but there is more and more talk about the possible return of several unique IPs.

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The head of the Xbox brand, talking to Jeff Rubenstein, admitted to some extent that we will see the return of interesting productions in the future. The podcast host asked if Microsoft would want to bring back the glory of IPs like Guitar Hero or Tony Hawk Pro Skater, and Phil Spencer confirmed that a lot depends on the developers’ willingness.

Phil says “All In” for bands looking to revisit old back catalog IPs and do a full remake of them.

However, Microsoft does not want to impose projects on studios that they do not want to implement, which is why we cannot currently prepare for the return of Hexen. The title was chosen for a reason – just a few months ago, Spencer caused quite a stir by appearing at the Xbox Games Showcase wearing a T-shirt with the game’s logo.

The representative of the American company emphasized that the best projects are created when teams work with passion – then “everyone wins”. In his opinion, Xbox Game Pass may allow for the systematic (every year) return of several IPs to the market.

Phil Spencer will visit the King, Blizzard and Activision teams in the following weeks to learn more about their vision and see what titles the teams are currently focusing on and what they would like to create.


2023-10-18 08:38:43
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