In search of a billion euros in TV rights, Ligue 1 will have to be more attractive abroad. And, this will involve relocation of matches as revealed by the director of the LFP media sector. The United States is explicitly targeted.
Ligue 1 will have to conquer the world to find a place of choice in Europe. If the French championship is lagging behind in terms of TV rights compared to the Premier League or La Liga, it is not just a question of the generosity of the French channels. Indeed, it is foreign TV rights that make the difference between the United Kingdom and France, for example. Ligue 1 sells very poorly outside the borders of France. When the Premier League collects 1.6 billion euros per year, Ligue 1 only earns 80 million euros. Despite some renowned world stars, Ligue 1 is not attractive. This must change as quickly as possible to hope to reach the billion so hoped for by the LFP.
Big L1 posters in the United States in the future
In any case, this is the wish expressed by Vincent Labrune, its president. The LFP wants to make its product, Ligue 1, loved, and what could be better than to bring it to countries with strong economic potential like the United States. In Sports Business Journal, LFP Media CEO Benjamin Morel revealed the League’s ambition to organize official matches between French clubs in the United States in the near future. In addition, Ligue 1 is not going to offer discounted matches to the American public.
๐จ The LFP wants to organize matches in the United States! ๐บ๐ธ
Concerning the competition whose matches will be relocated, the article mentions “๐ฑ๐ฒ ๐ฟ๐ฒ๐ป๐ฐ๐ผ๐ป๐๐ฟ๐ฒ๐ ๐ฝ๐ผ๐๐ฟ ๐ฑ๐ฒ๐ ๐๐ฟ๐ผ๐ฝ๐ต๐ฒ ฬ๐ฒ๐ – ๐๐ฒ๐บ๐ฏ๐น๐ฎ๐ฏ๐น๐ฒ๐ ๐ฎฬ ๐น๐ฎ ๐๐ผ๐๐ฝ๐ฒ ๐ฑ๐ฒ ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ ๐ฎฬ ๐น๐ฎโฆ pic.twitter.com/IikjWcmXhW
โ Actu Foot (@ActuFoot_) October 13, 2023
ยซ We will work closely with our future broadcast partner to bring meaningful matches to the United States. In my previous jobs I have participated in many international matches and I know that what is important is their significance. It can’t just be about meaningless matches. These must be matches that count. We want to do this in the long term, not just small one-off exhibition matches. [โฆ] We would like to have these specific conversations with our future broadcaster to see what makes the most difference to them. This will find a particularly positive response in the United States. It is a positioning in which we are not only relevant, but where we can be very effective [โฆ] We may not be the biggest league, but we want to be the coolest and most ingrained in today’s youth culture โ, he indicated. Already deprived of certain trips by the prefectures, supporters of French clubs will not appreciate this decision which will distance Ligue 1 from its local roots. Not to mention the possible imbalance which causes a home match to be lost during the season.
2023-10-14 12:00:55
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