30% of Drivers Plan to Purchase an Electric Vehicle Within Two Years, Says PwC Study

(Boursier.com) — Nearly a third (30%) of global consumers intend to purchase an electric vehicle within two years, according to a PwC study that studies the purchasing intentions and behavior of more of 12,800 drivers in 18 countries. In France, this appetite is reflected in purchases of new cars: in July 2023, the number of registrations of battery electric cars exceeded that of diesel cars, reaching a market share of 13.1%.

“The intention to purchase electric vehicles expressed by French consumers is lower than that of other European countries where the electric mobility market is at the same maturity, such as in Germany. However, France stands out for its infrastructure. charging and the variety of pure player electric manufacturers active on the local market”, underlines José Baghdad, partner responsible for the automotive sector at PwC France and Maghreb. Northern and Central European countries, such as Norway and Germany, are leading this market.

Younger fans

The PwC study shows a growing interest among motorists for electric vehicles, with a potential buyer profile that is getting younger (44 years in 2023 compared to 47 years in 2022). Furthermore, “the share of consumers still skeptical about the migration to electric mobility” is declining (28% of respondents in 2023 vs. 30% in 2022).

According to the testimonials collected, overall, electric car owners are satisfied with their purchase. A downside, however: 24% of respondents in Europe “consider returning to a traditional engine, mainly due to the long charging time and the performance of the battery during cold spells”, writes PwC.