RUARK AUDIO, a famous brand from England. Introducing 5 new smart speaker and table radio models R1S, R2, R3S, MR1 and R410, penetrating the luxury audio market in Thailand. Catching up with the trend of the luxury home market growing rapidly Prepare to deliver innovations in the power of sound Ready to experience superior entertainment Answering the needs of every modern family lifestyle.
Lakwat Riancharoensuk Director of Management and Business Development, Koan Company Limited Revealed that the trend in choosing residences for modern families focuses on looking for houses that reflect success in life. And pay attention to design that is elegant, simple and outstanding with a unique identity. As a result, demand in the luxury home market has grown continuously over the past 1-2 years until the present. By such expansion Reflected from the growth numbers of the luxury home market. which is information from the Real Estate Information Center The Government Housing Bank (REIC) stated that in the first quarter of 2023 alone, as many as 186 units were launched, with an average price of 80-100 million baht per unit. Makes it possible to see market opportunities and the financial ability of the purchasing power group in the luxury home market who are looking for premium quality audio equipment from England that will create a home entertainment experience with world-class technology.
Launch of the brand and products RUARK AUDIO, a speaker and audio equipment brand from England. Leader in innovation and home entertainment this time Led by the unique new R1S, R2, R3S, MR1 and R410 smart speakers and table radios. Highlighting its distinctive features with minimalism and classicism, emphasizing simple, elegant, modern color tones, suitable for every interior design. Giving a luxury feeling like a prominent piece of furniture in line with the trend of the luxury home market that is growing rapidly in Thailand.
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“RUARK AUDIO is one of the leaders in innovation and home entertainment in speakers and sound systems that create innovations that meet the needs of every lifestyle of people in the digital age. Each model is designed to have functions that are easy to use and uncomplicated, combined with state-of-the-art sound quality. To want customers who love music to experience realistic sound. Enjoy high-end entertainment that is superior to listening to general music. This year we will focus more on marketing communications. In order for consumers to understand the product and see the distinctiveness of the product It will also develop a better trading system or after-sales service. In order for consumers to love their place in music, have new experiences and be as satisfied as possible.” Lakwat say
For the specialties of Ruark Audio, a leading speaker brand from England. Having been traveling for 38 years since 1985, the brand was born from the O’Rourke family’s passion for music. In 2006, the R1 was launched as a portable device. that it was the first desktop speaker which received a good response from people who love listening to music And later there was research and development to design products to meet the needs of the target group as much as possible.
Richard McKinney Ruark Audio Sale Director Said marketing plan in Thailand Aim to create brand awareness and image through public relations. By highlighting the selling point with new speakers and table radios R1S, R2, R3S, MR1 and R410 that have upgraded functionality to meet the needs of use. Ready to set sound quality standards to be more efficient. There is also a plan to create content and broadcast real product usage experiences through Social Media and promote marketing strategies both offline and online. By joining with many leading brand partners such as dotlife, iStudio, Asavasopon, Central Department Store, Power Buy, Power Mall, Munkong Gadget and other stores to enable the brand to expand the market to consumers faster. Make the brand widely known and customers have more access to the products.
“Today I am excited to introduce Ruark Audio, a speaker and audio brand that uses advanced technology designed to create a unique experience. By the best experts in sound engineers, architects and interior designers. It is considered an innovation that comes from research and development that has quality and standards. Ready to raise the level of listening to music with world-class technology. So that everyone can experience the ultimate in sound perfection and the best entertainment. as well as making everyone’s stay at home a good, relaxing, and happiest time.” Richard say
RUARK AUDIO R1S, R2, R3S, MR1 and R410
for highlighting products launched at the event There are 5 new models of smart speakers and tabletop radios as follows:
1) R1S model comes with a classic design. Designed with wood tones and new shades of gray for a luxurious feel. Therefore making it blend in with the decoration of every style of home. Combined with superior realistic sound. Ready to support Wi-Fi and Bluetooth connections, can stream music extensively through leading music listening applications such as Spotify, Deezer and Amazon Music. It also has a function to remember up to 6 devices and another outstanding feature of R1S. It is a full color TFT display that clearly shows the time, alarms and program information. There is also a light sensor that automatically adjusts the screen to suit the light level. This makes it possible to place it next to the bed without disturbing your rest.
2) Model R2 Comes with a stereo sound system that has been fully developed, easy to use, hassle-free, can be operated via the RotoDial controller and LCD screen, supports music streaming through the Spotify, Deezer and Amazon Music applications, and can be connected. Bluetooth with DAB, FM and internet radio receiver As for the design, this model has a sleek, elegant shape. Making it another good option to use for decorating everyone’s home space.
3) R3S model The design still maintains the original standards and uniqueness. Emphasis on simplicity, elegance, modernity, along with improved sound quality. It also adds STEREO+ audio processing, which makes every detail of the sound clear, deep, and realistic. In addition, the R3S has a new Bluetooth 5 receiver that uses the latest 5.2 firmware that allows Connect more efficiently The Bluetooth function also works smoothly with volume controls on smartphones and tablets.
4) MR1 model Released in 2013, the MR1 Bluetooth stereo speaker system is widely regarded as the best. Ready to highlight the selling point with a compact design. This makes it more attractive to customers who are design conscious. Whether it’s classic Rich Walnut or Soft Gray, it’s been designed to look contemporary and sound great. Ready to be placed in a variety of locations.
5) Model R410 At its heart is a powerful processor. Can support high resolution audio files. Including built-in streaming via Spotify, Tidal Connect, Apple Airplay 2 and Chromecast, aptX HD Bluetooth can be connected to DAB, DAB+, FM and internet radio receivers. The design emphasizes minimalism and simplicity. With color tones that are pleasing to the eye Makes you feel relaxed. Ready to design the display screen vertically. To imitate how to view music programs on a smartphone Therefore making it easy to use and convenient.
Those interested can own premium quality speakers and audio equipment from RUARK AUDIO today. The starting price is the R1S model priced at 16,990 baht, the R2 and MR1 models priced at 20,990 baht, the R3S model priced at 39,990 baht and the R410 model priced at 67,900 baht (not yet available for sale). All models will have a warranty on all parts for a maximum of 2 years. Full* available at 5 dotlife stores, including Central World Shopping Center, Siam Paragon, Icon Siam, Mega Bangna, and Central Phuket, and at Showroom Asavasopon, 4 branches: Siam Paragon, Central Pinklao, Central East. Ville and Ramkhamhaeng or can order via online channels at www.dotlife.store or www.asavasopon.co.th
See more details at the website. www.ruarkaudiothailand.com
