The deep Etruscan blue speaks of nostalgia for the past. In 2015, Etruscan blue debuted on the brand’s Buckle bag, one of the three classic colors at the beginning of the series. The two founders of the BOYY brand rediscovered this color that is of great significance to the brand from a large amount of archival data and gave it a new interpretation, making this charming color the main color of this season and showing its timeless charm.
As a model of the BOYY Buckle bag family, the Romeo series uniquely interprets the extraordinary encounter between elegance and timeless charm. After a short period of silence, the Romeo series has returned with new products, injecting new ideas into the brand’s rich lineup with elegant and avant-garde designs. The new Romeo bag is carefully made of two high-quality leather materials, Epsom and Byron, and is presented in two iconic colors of this season. It is paired with hard metal handles and soft leather shoulder straps, bringing more styling possibilities.
In the spring and summer of 2024, the brand’s classic Buckle bag family also brings an exquisite interpretation of new materials, highlighting the luxurious charm of crocodile pattern Italian calfskin. BOYY has launched bags made of pure crocodile skin, but the quantity is extremely limited. Since this natural material is extremely rare, in order to satisfy the enthusiasm and expectations of more consumers, BOYY has spent many years overcoming numerous challenges and carefully compared and polished many crocodile pattern leather samples with an attitude of excellence. In the end, BOYY worked with exclusive suppliers to successfully develop a crocodile pattern Italian calfskin material that fits the brand’s aesthetic style and quality standards. This season, it was launched on Bobby 18, Bobby 23, Bobby Tourist, Bobby Surreal, Bobby Charm, Karl 19, Devon 21. The Buckle Saddle, Buckle Travel Case and Bobby 18 Soft make a gorgeous appearance in many bag models, presented in two classic colors of black and grape purple, showing an elegant style.
This season’s new collection of Bobby Surreal series is specially made of luxurious Montagnes goatskin. Its unique texture has inspired the creative team. The warm and vivid lychee red tone is like the brilliant glow of a summer sunset. It complements the delicate luster and rich layered texture of the leather surface, exuding a charming and luxurious charm.
The Monster series cleverly interprets the collision and blending of different materials, demonstrating the brand’s unremitting pursuit of excellent craftsmanship and unique creativity. This season’s new works are inspired by the strange creatures painted by the son of the brand’s founder. The body of the bag is made of soft calfskin, embellished with eyes and teeth made of leather, and paired with fluffy shearling hair. It is like a living little monster, showing its unbridled imagination. Monster series bags are available in two sizes and two different styles, designed for customers who pursue unique expression and personal style.
The Bad Tourist series is also a highlight of this season. Different from the previous design of black leather with silver holes, the new product is decorated with rainbow-colored round holes of different sizes on the pure white leather surface like a glacier. The bright colors are eye-catching at first sight.
The new Wonton 25 series bags are presented in light Nile-themed tones. The refreshing blue-green color scheme complements the retro silver metal accessories, creating a harmonious visual aesthetic. The Wonton 20 Balloon handbag uses the Frazzle velvet fabric used in the Monster series to present a fluffy hair texture. The bag’s silhouette is creatively hidden under the soft-touch down, making it fresh, lively and interesting.
Adhering to the concept of ecological and environmental protection, BOYY insists on launching new products made of Econyl® regenerated nylon material every season, and the 2024 spring and summer series is no exception. Among the new environmentally-themed products this season, the DISC 30 handbag has attracted much attention for its unique design. Its playful and cute appearance adds a lively texture to this series. With its distinctive personality and charming expression in front of the camera, DISC 30 Handbags are a favorite among fashion insiders. This season’s newly launched cherry blossom pink color scheme is inspired by the tender and soft Japanese cherry blossoms, and also cleverly echoes the concept of protecting the fragile ecology. The new bag model interprets the exquisite fusion of environmentally friendly materials, creative shapes and beautiful colors.
The YY SAC and YY SAC Jumbo handbags, which have been well-loved since their debut last season, are launched in cherry red this season, injecting new vitality into the series.
The BOYY 2024 spring and summer shoe series boldly introduces new materials, such as terry fabric, presented in contrasting flame red and navy blue, and integrates unique innovations into classic styles such as Puffy slingback high heels and YY flat casual slippers. Frazzle pick fabric and bright magenta form a wonderful combination, giving Puffy slingback high heels a unique personality. In addition, the Scrunchy Takeaway mules collection is also available in a sophisticated black patent leather style, ideal for stylish parties on summer nights.
