The moment everyone walked into the Palais de Tokyo in Paris, where the EMPTY BEHAVIOR 24SS show is located, with their own business cards, EB issued a blank business card, and everyone’s identity was still unknown.
In this show, EMPTY BEHAVIOR breaks the inherent pattern of traditional shows and reverses the identities of models and guests. There is no traditional show where models walk on the T stage and there are no guests sitting on both sides to watch. When all the guests walk into the show with their own identities and want to sit down and enjoy the models’ catwalk, they will find that the real models are the guests who walk into the show, while the ones sitting on both sides of the T stage are models wearing EMPTY BEHAVIOR.
In the show, the staff wore the EMPTY BEHAVIOR 24SS series and sat on both sides of the T stage. They all wore headgear with the faces of the two EMPTY BEHAVIOR managers, once again reversing the identity of the brand managers. The managers originally lived in The identity behind the show is transferred to the show. The transformation of the two levels of identity expresses EB’s brand philosophy – “Everything is virtual, everything is allowed”, with the intention of conveying the concept that all creativity is allowed, and deeply embedding bold experimentation and classical humanistic spirit in the brand.
The show showcased WEEK STUDIO’s art installation furniture floor lamp for the first time. Inspired by the alienation of the iconic dagger root of the EMPTY BEHAVIOR brand, the raw material is made of high-quality ebony and North American oak and has adjustable lighting. It will continue to be exhibited at boon gallery after the show.
The first EMPTY BEHAVIOR PFW 24SS show concluded successfully at the Palais de Tokyo in Paris. EMPTY BEHAVIOR will continue to express the attitude of the creator of the times.
